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In-Store Reels

Skills

Filming, Video Editing, Copywriting, Social Media Promotion

The Heart

Lotta's heart and passion for filming, editing and helping others resulted in a compelling series of Instagram Reels that combine content about sustainable fashion.

Date

Spring 2023

Goal

Brand and Mission Awareness

What we loved

My favorite part is going to these new locations, meeting new people, and using my visual creativity.

The most exciting part has been to see how people have reacted so positively to these reels with a significant volume! Creating quality content that people enjoy watching is a success. - Lotta

Results

Increase of 24.5% in OC Goodwill's Instagram follower growth

Our team captures Social Media Reels and Youtube shorts for OC Goodwill. These videos showcase the diverse selection and locations.

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